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Phair Pure Shades

Pure Shades Pure Shades is a new product line of the Phair family that provides direct colouration, with no oxidation needed. It is available in 14 nuances and is an authentic tribute to the inspired vision of all professionals in the sector, who wish to express their creativity through colour. Pure Shades boasts extraordinary results thanks to new generation pigments that guarantee an intense, vibrant and long-lasting shimmer. The presence of Fision Keraveg-18 also provides hydration and shine to the hair. Whether you wish to personalise a detail, bring tone to some locks, work on some sections or on the entire hair, Pure Shades guarantees precision, quality, wellness and shine. Ideal for natural, coloured and bleached hair, to complete the colouring and Phair Lift&Color service. All the beauty of colour is therefore in the hands of the hairdresser in the most secure and innovative way, thanks to a formula that does not contain ammonia, parabens and alkalising agents. The advantages of pure shades • Lift & Color to personalise and bring tone to sections or the entire hair, previously treated. • Micro pigments of the highest quality. • Direct colouration without oxidation. • No ammonia. • No parabens. • No SLES/SLS. • Available in 14 nuances. • Restructures damaged hair deeply thanks to Fision Keraveg-18. • Increases the hair’s shine. • Ideal to bring tone to lengths and points during the colouring service, enhancing the colour effects. • Perfect for who feels like a new look, without the commitment of a permanent colour.




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